Tag Archives: Meg Welch Dendler

Self-Publishing Journey: Week 6

Week 6: Live Events & Blog Tours

So now we are looking at the dreaded side of self-publishing for most writers: self-promotion. Writers didn’t used to have to deal with this. Your publishing company would toot your horn, promote your book, and you could show up very humbly and sign for adoring fans. Those days are gone, even for 99% of traditionally published authors.

I have a bachelor’s degree in public relations, so I know what needs to be done in this field. I’ve read some good books and follow some blogs of other authors and their journey. Some things have worked for us, some have not. What I can speak to specifically is promoting a book for elementary and early middle school age readers. It is a very specific market, and what may work for an adult book won’t work for me. I have done dozens of live events and set up blog tours for my first two books. Here’s what we have learned so far.

Blog Tours

Blog tours are an entirely separate beast from live events. When “Why Kimba Saved The World” released, I spent hours (I mean DAYS) setting up a blog tour. I screened carefully to make sure that the blogger wrote about children’s books and posted reviews consistently. Nearly everyone who agreed to take part in the tour did their part. I think there were about 10 of them. I made some great connections that I still keep in touch with, and we cross-promote each other. As far as all of that goes, it was a success. However, I don’t think any sales came from any of those posts. For “Vacation Hiro,” I set up a smaller blog tour, mostly of the sites who had already posted on “Kimba.” For Book 3, I did very little blog promotion. My big targets then were already established readers through social media and my newsletter.

I did get many, many reviews posted to amazon.com from those bloggers, especially for Book 1. That’s nothing to sneeze at (more on that in a later blog), but that’s not really the goal of a blog tour. You are supposed to be getting in front of new readers. I’m not sure blog tours, especially for kid’s books, work that way. At least not the ones you can set up on your own.

Paying for someone else to promote your books is an option on the blog tour front. The Mother-Daughter Book Review site has very reasonable packages, and they have a fantastic reputation. But it does feel rather like paying for a review (something I avoid), so I have not tried their services yet. That may change in the future.

When “Max’s Wild Night” comes out in May, I will definitely be in touch with bloggers, but the goal will be for reviews. The same will be true of “At the Corner of Magnetic and Main,” but it will be a whole new set of bloggers because this is an adult book. How much time I devote to finding them is questionable. I’ve made many connections through LinkedIn with those type of bloggers because I knew this book would come out one way or another. As long as it doesn’t become overly time consuming, I’m sure I’ll be working on connecting with them. I’ll try to coordinate the posts around the release date, but I’ll know more what to expect this time. If there are some sales, excellent. Mostly, I’ll be looking for reviews.

If you think a blog tour would be fun, go for it. There’s no harm, but you have to judge the amount of time you devote to it.

Live/Face-to-Face Events

Live events are by far our best sales venues for me, but it matters where we go and how much we have to spend to be there. We have learned, the hard way, that spending too much for any booth or table space will leave us disappointed. If we are going to have hotel costs involved, we are not going to make money. Promotion is all good and fine, but if you don’t sell enough books to cover costs you are not making money. That is our goal. This is a business for us, not a hobby. My time comes at a price. If I’m busy with something else, I’m not writing. That’s one of the things that has to weigh into every decision we make about events this year. Some goodwill and getting yourself in front of the right people is okay. Just watch how much you put into that. After the last two years of live events, we have reached some conclusions.

The War Eagle Fall Craft Fair was by far our most successful event. You can read my blog about it at this link. We sold nearly 100 books over the four days we were there, met lots of new and excited readers, and didn’t have to pay an arm and a leg for the space. We made a nice profit. Perfect. But it is only once a year. There is a much smaller spring fair (and we did reasonably well there too), but it may not be held this year. Large craft fairs like this are big on our agenda for 2015. I’ve kept my ears open and made notes on ones within driving distance. There are a couple in Fayetteville I will be investigating and maybe taking part in. People coming to these events are ready to buy something and are looking for unique items they can’t just find at their local store. Indie books are a great fit for them.
Targeted events can be successful—events that have some connection with your book. My books are about cats, so I got a booth at a local Cat Fancier’s competition event. Click here to read about that one specifically. Sales were very good and it was fun to be a part of, however, I paid for two hotel nights so all profits were sucked away. When it is held this year, I may go again, but I’ll have to suck it up and spend four hours on the road each day. This is one the CFO across the hall and I will have to debate. If he can come with me, that may make it worthwhile. There’s also the question, though, of whether it will be all the same people again. I sold a set of books to over half of the vendors with cats in the show. If they are all there again, I have a smaller new audience. These are the kind of things you have to consider before you dive in to something a second time, but targeted events are good to explore as long as the booth fee is not excessive.
Big conferences like the Arkansas Reading Association and the Association of Arkansas Librarians were major flops. It’s not so much because I didn’t sell any books, but the huge overhead costs and hotel stays sucked any profit away and cost us more than we made. My hope with both was that I would stir up interest in school visits. Just one would have made the cost worthwhile. That may still happen, but none so far. Librarians are also mostly interested in hardcover books that are on the AR list. My books don’t fit either category. These events were not worth the time and money involved. Big companies like HBJ can throw money at events like this (and they did, believe me), but we cannot.
Author events at libraries are mostly a waste of time. Folks go to the library for free books. I’m not knocking this. I am at my local library every other week with books and DVDs for fun and research. You might meet some new readers. That’s a bonus. You might sell a few books. That’s a great goal. The table is usually free. That’s always a good thing. You just have to decide how much your time is worth. I have sat at library events for hours and not had a soul even walk by. If we do any this year, we will make sure the library is big enough to draw traffic and be worth using time I could spend writing or doing other promotional work. At the end of this blog I’ll share an exception to the rule from a couple of days ago. Library events are on the “maybe” list.
Anything that has a mass garage sale feel or fundraising for something where folks are hoping to get treasures for a dollar are not worth the time. They want massive deals. They don’t want books. I’ve done a couple. I did sell a few books, but mostly to the other vendors. It’s not worth the time.
Book store events were a waste. I did one author signing at an indie book store when “Why Kimba Saved The World” released. No one came. Along with consignments (I’ll cover that massive waste of time/money in another blog), don’t bother with book stores unless you have a significant local connection. I may try to set up something at a local book store when “At the Corner of Magnetic and Main” comes out because it is set in our tourist town and has that draw and connection. Otherwise, don’t bother with bookstores. There are better ways to spend your time and money.
School book talks are in our hopeful pile. I haven’t chased this line of events too much because self-published books are not going to have a big pull with public schools. Early in 2014 I spent a day at a private school where I had worked in Houston. I was already in town for a family visit, so no hotel cost. The students and faculty know me. We had a great time, I talked to separate age groups and could focus what I had to say, and they sent home a flyer that resulted in excellent book sales. It was very successful, but every element to help that along was in place. Just to wander into a public school where they don’t know me or my books would probably not result in much. I have been invited to speak to the 5^th graders at our local school where I substitute teach a day or two a week (though only with the prek – second graders). That talk would be totally about community goodwill. I doubt many of the kids would go out and get my books. Frankly, I’d probably donate copies to the classrooms. I already did that for one first grade classroom where I’ve spent a few days and there are advanced readers who are ready for them. This is definitely not on the “business” side of things, but it is personal and I think it’s still worth the time because it’s only a few hours and makes for community goodwill—and it’s just nice for the kids involved. Doing this beyond my own community would really take some consideration. As I’ve read from many other kid lit authors, don’t let schools take advantage of you. If you are a professional writer, your time has some value.
Workshops where I am a speaker is my big goal for 2015. I am actually a well-trained public speaker and have presented full-day conferences all on my own. As I continue to write and publish, I am starting to get some areas where I have knowledge and experience to share in this business. You know, like about self-publishing. I’ve become more involved with two groups in the Ozarks who bring speakers in for local conferences, so I’m watching how they make their choices. Speakers send them proposals. Who knew? Getting a packet of my own together and looking for appropriate small conferences to start out with is on the agenda. These events can pay well or not so much, but you will nearly always have a chance to sell your books. I’ve watched people come out of talks and go right to the speaker’s book table to make a purchase. It’s a personal connection. Again, big goal for 2015. Stay tuned!

One kind of live event we have not tried yet is an actual book release party. I will be doing a live book release event/party for “At the Corner of Magnetic and Main,” along with a Facebook/Twitter release event that evening. Again, because this book has a local connection I think we can have a fun party, and I can invite local friends, authors, and business connections we have in town from our Chamber of Commerce (we run a guest house too). We can have it right here on our property in our pavilion. Sales at the event would be great, but it’s more about goodwill and celebrating a book that has been in the works a few years and is set in our town. As long as we keep our goals (and costs) reasonable, it will be worth it. I’m sure you’ll hear more about all of this in September, when the big day comes.

Kimberling Library Author Day

Here’s a specific example of a live event that was worth the time, even if sales were not amazing. On Saturday the 7^th I took part in an Author Day event at the Kimberling Area Library (near Branson, MO). This was the first time I had done it, but I knew they were hosting 40 authors, having guest speakers (including Roy Rogers, Jr.), and doing lots of promotion. I also knew other authors who were taking part. There was no table cost fee, and it only took us 45 minutes to get there, so there was very little risk if it was a complete bomb. I’d still have fun hanging around with my author friends. This event also was the kind of local goodwill that is worth taking the time for. I know people on the planning team and wanted to help make the event a success. We also learned that this library, which is really nice and well kept, is totally run by volunteers and gets no tax money. Definitely a cause worth supporting.

Kimba and Hiro’s travel reps pose with the library sign. They were happy to get out and about after a few months off.

I shared a table with my friend Gwen, so that make the day even better.

I shared a table with my friend Gwen, so that made the day even better. Check out her book, “Letting Go Into Perfect Love” at amazon.com!

There was a nice turnout!

As far as library events go, this one was very successful. Dozens of people wandered through to shop for books. The speakers were well attended and enjoyed. I sold 11 books total, but that was more than many of the other authors there. We also had the oddness of three different people buying only Book 2, “Vacation Hiro,” because they liked the cat on the cover. That’s never happened before!

She is a beautiful cat!

I can only hope they will love it and want to read the whole series. I got names for my mailing list. It was all good. We made a donation of a part of our sales back to the library. It wasn’t much, but it was something.

Now, will I do this event again next year? I don’t know. I understand that they want to have a variety of authors participate for the same reason I may not do it again right next year—there will probably be mostly the same people attending next year and they want to see new authors. I will have two new books out by then, so that may weigh into our decision and whether they want me back. It was certainly worth having done.

Book Festival Events

One kind of event I have my eye on is something like the Texas Book Festival. The booth costs are high, but people coming to that event have one goal: to buy books. That’s where authors want to be! I was all set to attend the Texas Book Festival in 2015 and share booth space with a writer friend who has done it before. Our books would line up well together. It was all planned. But then they changed the date to be the exact same weekend as the War Eagle Craft Fair—our biggest sure-thing of the year. It was just too hard to justify missing it, and we might upset the organizer and have her give our booth space to someone else—they are hard to come by—, so I had to back out of the festival. But I still have my eye on it for 2016. I’ll have seven books to my name by the fall of 2016, if all goes as planned and the creek don’t rise, so it may be worth getting my own booth. I have family in Houston and Austin, so no hotel fees. This is one we will have to wrangle with in the future. I can envision Scott’s brow furrowing already.

Is there a Missouri Book Festival? I’ll have to look into that. The Arkansas Book Festival is more by invitation only, so I’ll have to find out whose eye I need to catch for that one, but that would involve a hotel stay. That alone may take it out of the running. This is another area to “stay tuned.” I’m sure more events will present themselves this year that we will have to weigh and decide on. No waste of money is our 2015 goal. We will be taking fewer chances, but we also may miss out on some good stuff. It’s a very fine line to walk, as it is with any business. Promotion is good, but it has to have a valuable outcome to make it worthwhile. We have learned a lot so far. We may have a long way to go.

Any thoughts to share on what has worked for you as far as blog tours and events? Share with everyone in the comments section!

Next Week: Book Release and Production Scheduling

I kind of skipped over this one because I had a live event to talk about, so we’ll circle back to that one—a subject I am up to my eyeballs in right now for “Max’s Wild Night”—next time.

Self-Publishing Journey: Week 5

Week 5: Where to Publish?

My answer to this is easy: CreateSpace and Kindle Direct Publishing (which are both amazon.com). There are other places (LightningSource and BookBaby are the two main others), but after we here at Serenity Mountain Publishing have evaluated what we have done over the last few years I see no reason to go anywhere else. I did have “Why Kimba Saved The World” up on other sites for a while, but I saw very little in sales (if any) from places like Smashwords and Kobo. Where you sell your book is different than where you handle the publication process, of course, but I am happy just having all of my eggs in one simple, manageable basket at amazon.com.

Many people, especially authors, are all into hating on amazon.com these days because it has such a corner on the book market. It is the big, hairy elephant of book sales. But why hate? My feeling is that I need all the help I can get as an indie-author, so I’m just gonna jump on that big elephant and ride it around until it no longer serves my purposes. We are always poking at other options, I read what other authors are learning in their own journeys, but so far nothing has been compelling enough to drive me away from amazon.com.

Amazon.com publishes two kinds of books as two separate entities.

Let me be clear: CreateSpace = print books Kindle Direct Publishing = ebooks

My husband still has trouble with this and asks me questions about one when he means the other or calls it all amazon (maybe just to see the look on my face). They are linked, but they are separate files and book covers and set up.

Once your print book is formatted and ready, all you have to do is create a PDF and you are ready to roll. Setting up an author account at CreateSpace for your print books is not difficult. Block out a couple of hours and just go through the steps one by one. It’s better to start this set up before you format your book because there are set book sizes that are easiest to work with, and you’ll want to know what size you are going with before you start formatting. That’s one of those hundred decisions you are going to have to make. I made this error with “Miss Fatty Cat’s Revenge,” and even being off by a few bits of an inch made things a mess that I had to go back and redo. Major time gobble I could have avoided. Things also get tricky with the book cover size and how to format that cover PDF so the spine fits just perfectly and the back text is centered. My cover designer has this art figured out, and I leave it to her.

The ebook account at Kindle Direct Publishing (KDP) is a separate step. You only need a JPG file for the cover (there is no back of book like in the print version), and the book file will be a totally separately formatted MOBI or PDF file.

With both of these formats, you can update the files as often as you like. When I have put out a new book, I add the name to the “also by” section at the front of the book and “buy” links to the new books at the end of the kindle version. This new ebook won’t go out to people who already downloaded, but it will be available for those who get it from that time forward (or who specifically ask for the new version through customer service).

There is one exception to this. If you discover that there is some MAJOR error in your ebook, KDP may resend it to everyone who has purchased it. Yes, I discovered this the hard way. I made a minor edit to part of the “Kimba” ebook. Somehow, someway that was never quite explained, in the editing process the ebook designer managed to drop the first paragraph of EVERY chapter in the book. I only checked what I asked them to change and then ran a BookBub free promo where 14,000 copies of this awful version were downloaded. It was a few months later when I was going through to update all of the black-and-white photos to color ones that I noticed something wasn’t quite right. I’m sure you can imagine the horror when I realized what had happened. I think there were some tears. Yep.

Fortunately, this is such an egregious error that I was able to contact KDP customer service and they agreed to resend it. This took six weeks. All that time those nasty, missing-text copies were being read (and, amazingly, reviewed well). Sigh. Yes, this is a lesson in always double and triple checking everything, but it is also a lesson in the fact that amazon.com is willing to work with authors when the unforeseen, major errors come into play.

At this time, I’m a big fan of KDP Select. It gives me promotions for my free or discount days, and I get 70% commission on sales. I can also do some free days if I want without trying to trick the system. I do see some activity through the Prime lending library at about the same price that my normal commission would be, so it’s all good for now. Being a part of this program does mean that you cannot list your book for sale anywhere but amazon.com, but I’m okay with that. I never saw any worthwhile activity from other sites anyhow. This could change when we reevaluate again, but for now I’m happy.

I also love CreateSpace’s “print on demand” feature. I can order one copy or 400 copies or 4,000 copies. It all depends on what I need for upcoming events or sales through my web site. No more do you need to order 1,000 copies to start a print book. You can order and fix errors along the way (you are sure to find some) and then order more later on.

I’ll leave the how to make the most of your set up at both CreateSpace and KDP to other sites. I still go in and tweak stuff and add review notes and change categories on KDP to see if it changes my sales numbers. There are whole books devoted to how to make the most of these setups. Mostly what we have learned with that is don’t try to play it too much. Call your book what it is. Put it in the right category. My biggest problem with having a children’s book about cats is that I have the whole “Warrior” series and all of its forms ahead of me in the rankings at all times. They take up around 30 slots. I did, however, beat them all when I did a 99 cent sale on “Vacation Hiro” through BookBub.com and hit #1 for three days straight. Yay, best seller status! Fight it out fairly and sell your book for what it is, not something that has fewer items in the category because it might get you a higher ranking. You may show up earlier, but if you are not what those readers want, they will ignore you.

Be sure you set up an amazon.com author page, claim your books so they show up on your page, and link your kindle and print copies so they show up together on searches. Here’s mine, so you can see how it works. If the thought of all of this freaks you out, one of those book guides we talked about in an earlier blog will be happy to help or talk you through it.

Where to publish has been the easiest part of our analysis of this self-publishing journey. We are thrilled with where we are and have no plans of changing that. For now. It can all change in the blink of an eye, so we stay alert.

Next Week: Live Events & Blog Tours

I’m going to move this one up in the list because I have a live event over the weekend and can share that experience too.

Writing Notes:

Winter is supposed to be my productive time while the guest house and book events are quieter. A book I’m proofing for Pen-L Publishers is ready for the final go-through this week. “Max’s Wild Night” is heading to the editor next week and book cover creation will start mid-month. So exciting! I’ll begin formatting by the end of February. Max will have his day on May 1^st.

I have also submitted my MG/YA biography on Betty White to a local publisher. My goal for a busy February is to reach 10,000 words on “Kimba’s Christmas.” I don’t have release for that scheduled until Octoberish of 2016, but there are plot points between that and “Slinky Steps Out” (April 2016) that need unwrangling. I am also working on vocabulary activities for all three Cats in the Mirror books for homeschool and classroom use. I’d love to explore creating audio books for them as well, but time may get away from me. Things just keep moving forward. Never stop writing!

And I’d love to have you join me at the Kimberling Area Library on Saturday, February 7^th for their annual Author Event. With over 40 authors, speakers, and fun activities planned, it should be an outstanding afternoon. Come on down!

Self-Publishing Journey: Week 4

Week 4: Publish Your Book Like A Professional

There are two kinds of self-publishing authors: those who slap it together themselves for cheap and throw it at an unsuspecting public and those who treat their book as professionally as a traditional publisher would. I stand with both feet firmly planted on the second strategy. I take this publishing step as seriously as I took the writing step. Otherwise, what was the point of working so hard on writing it?

When I made this leap into self-publishing, it wasn’t without serious consideration. What I came to understand was that “Why Kimba Saved The World” was never going to appeal to a mainstream publisher. I just had to face up to that fact. The real photos in the book (which some readers love and others don’t) made it different. I’d never published a book before, so that made me an unknown variable. Without an agent to bang down doors for me, I could spend years submitting and getting nowhere. Probably not even getting read. If I wanted “Kimba” to ever see the light of day, I was going to have to do it myself, but I had no idea where to start.

It was now mid-2012, and self-publishing had become the easiest and least expensive it had ever been. I don’t remember the exact train of events, but I had connections with publishing experience from my years of freelancing. Through conversations with other writers and former editors, I was hooked up with a “book guide.” This is an individual who has even more connections, knows how the self-publishing process works, and can walk you through and help you create a book. I had never met Carol Hohle, but I had rubbed shoulders with her husband during the time I worked in Boston doing research and compiling “Blessings of Forgiveness” for the Writings of Mary Baker Eddy. Her help guiding me through the process was invaluable.

Self-publishing is rather like building a house. I remember my sister griping about having to make a billion little decision on the house she built years ago. “I don’t care what kind of hinges are on the kitchen cabinets!” Creating a book is the same way. You need to be clear on exactly what you want the final product to look like and make lots of little decisions along the way.

What size will the book be? What size font are you going to use? Which font? How large are your margins going to be? What will the chapter beginnings look like? That’s not even touching on what the cover will look like. Don’t forget the text on the back of the book. Hugely important! Then there’s the whole process of getting the book set up on CreateSpace and KDP—just the business end of things. It can be overwhelming, but it has to be done right. A good book guide can walk you through the whole thing.

As we have evaluated the costs associated with the production of my first three books, we have already made some changes to move things in-house. That can save on cost, but I would only do this if I felt the end product would look as professional as it did in other hands. There were MANY discussions, and Scott and I didn’t always agree. There are some corners I refuse to cut, no matter how much he sighs.

Carol was heavily involved in both of my first two books, but by Book 3 I was ready to take on some of that on my own. Frankly, I had to. Formatting using InDesign is a time-consuming process, so it’s expensive to pay someone else to do it. Knowing that we are in this for the long haul, we decided to get a subscription for the whole Creative Cloud package (which also got us the invaluable AdobePro system). As a teacher, I can get it at a great price. I also use InDesign to create flyers and table toppers and ads, so it is a really useful program for the business of creating books and marketing them.

There is one point in the process I will never take in-house. You will hear it said from one end of self-publishing to the other, and I won’t be any different. DO NOT CREATE YOUR OWN BOOK COVERS!!! Unless you have serious cred as a graphic designer and artist, do not do it yourself. This is self-publishing suicide. Readers absolutely judge a book by its cover. It’s what attracts them and gets them to pick it up (click on it) instead of the million other books wafting by. I will pass up a freebie if the cover is for crap. And, sadly, I’ve done this more than a few times. To me, it sends a message that the inside will be for crap as well. That may not be true, but I’m a consumer, just like the rest.

I could write a whole blog on cover design, but that’s not my goal here. You can do your own search on that. My point, for my purposes in this series, is that we are not considering taking cover production in-house even though it is now the most expensive part of the production process for us. It is just too important to take a risk on. Scott is not always in agreement on this one. He really wants me to learn how to use all the programs I now have access to through Creative Cloud. For me, it’s not worth my time – also suspecting that I’ll just end up back with my cover designer to help me clean it up.

As I said, what I have started doing is formatting the text through InDesign on my own. This cuts $1,500 to $2,000 off the production costs. It takes weeks to do, and I messed up the book size on “Miss Fatty Cat’s Revenge” and had to go back through the whole thing. Lesson learned. For me, this was still worth it because the CFO across the hall was ready to put on the brakes on Book 3 for a while. I had to do whatever I could to keep that from happening.

There are lots of ways you can format a book. Word documents can be downloaded to amazon.com. Scrivener has its own system of ebook formatting. Writers I know sing this program’s praises to the moon. Be sure you check it out. I’ll be looking into that more myself in the future. I spend a few hundred dollars having someone create my ebooks, so that program might be helpful. Here’s where the books I am specifically creating are different than adult books or some kids books. I need genuine formatting.

For my Cats in the Mirror books (and Max’s companion book, now in the works) I wanted specific fonts and have fancy chapter beginnings with an icon photo next to the number. There are photos inserted throughout. My books need to be genuinely formatted in a system that will make them look exactly how I want them to look. This was beyond important to me. I wanted to sit on the shelf next to a traditionally published book and look just the same, if not better. Do a “look inside” at amazon.com to see what I mean.

For example, when we first got the ball rolling, Carol asked me what books I thought my books were like. Which books did I want them to look like? After doing some research, I settled on the Humphrey the Hamster series. The cover was like what I had in mind—a real photo mixed with cartoon elements—and it was for the same reading level. That decision drove everything else from the size of the book to the font we used. It helped my cover designer know what style I was looking for.

Can you see how similar the style is??

Lesley Hollinger Vernon worked on the cover for “Kimba” with Carol as our intermediary. I never talked directly with her. For “Vacation Hiro” we talked directly to save on time/money. For Book 3, Carol was not involved, but I still went right to Lesley. Developing that relationship and understanding of the style of a series is HUGE! Book 1 went through several stages of cover design and changes to background color and animation. Book 2 had a few changes from the first proof to the final. Book 3 was almost perfect from the first draft. We just tweaked it a bit for color and minor details. We have developed a style for the series, and it never occurred to me to go with anyone but Lesley for Max’s book this spring. Finding that person for your cover design is huge. Don’t skimp on it. I absolutely know that I have sold paperback books, often all three as a set, without the books even being opened. I can talk about the plot, but the covers sealed the deal and sold them. That’s what you need!!

So, in our final analysis, going with a book guide was right for us. Carol saved me tons of headaches and redos, especially in dealing with CreateSpace. But as we have learned and progressed, we were able to take on everything she was doing for us. You may be happy to leave all of that in someone else’s hands. That’s okay too. For us, it was really financial. Carol was worth the money, we just didn’t have it to spend. And, I have to admit, I enjoy doing the formatting myself. I am a proudly professed control freak. I love making little final tweaks to the text as I move it from Word to InDesign. I’ve even changed words so they fit on the page better (never hyphenating words is a decision we made on Book 1). I can end up with everything exactly how I want it. That’s a move I’m glad we made.

Over the next year, I’d really love to learn more about the ebook formatting process and making changes to what is already done. I love the ones I have, and it’s not terribly expensive, but making updates when a new book comes out can add up. It’s also somewhere that design is not really an issue. I’ve already done that. There’s just technology to be learned. I doubt I will have the time to do that before “Max’s Wild Night” is ready to go, but I’ll be poking at it to update the Cats in the Mirror books with links to the new book. Maybe I can figure it out!

There are a hundred ways you can produce your book (ebook or paperback or hardcover). Plot it all out well. Consider everything along the way. Again, are you hoping to make money from this process? You are going to have to take it all as seriously and professionally as a traditional publisher would. You are establishing your reputation as writer and as a self-publisher. Give it 100%.

Do you have a book guide or a cover designer you would recommend?

Next Week: Where to Publish

Self-Publishing Journey: Week 3

Week 3: Set Your Goals And Expectations

So now you have honed your writing skills (week 1) and written a fantastic book (week 2). Here’s where you need to decide what your long-term goals and expectations are for this masterpiece. We did that at the start, but instead of goals they were really more like hopes and dreams. We hadn’t taken the time to do research and determine what we could realistically expect. Most of the stories writers hear are the “lightning in a bottle” ones. If your goal is to be that writer, you will end up highly disappointed 99.9% of the time.

You need to be clear about what you are doing, why you are doing it, and what you hope will come out of it. This is where the creative hat needs to be set aside and you need to become a publisher—assuming you want to make any money. A business person. I have run my own business before, so I had some experience with this. My husband has been a CFO, so he rules with a loving-but-practical fist from the office across the hall from me. We weren’t just publishing a book or a series of books. We were creating a business, and it needs to end up being profitable at some point. Otherwise, I can just write articles for magazines.

So, in this new business of self-publishing, what are your goals?

Traditional publishing is still an attainable goal. Maybe you want to exhaust that option first. But it isn’t what it used to be. If you think you really want to go that route come hell or high water so you can have a book tour and tons of money and publicity pouring into the promotion of your book, think again. Obviously, publishers have a vested interest in promoting and supporting every book they produce, but, unlike in decades past, they are going to expect most of that work to come from the author. Publishing staffs are limited. Funds are limited. Only the top few books that come out of that publishing house that year will get most of that staff and financial support.

This is why it is increasingly hard to get the attention of a traditional publishing house. They only want bonafide, sure-thing success. I did attempt that route for a bit with “Why Kimba Saved The World,” but I don’t have an agent to fight for me (and I’m not sure that would have helped). I don’t have proven main-stream success. My book is different and has personal pictures in a science fiction story. What’s a traditional publisher to do with that? The odds were highly stacked against me.

Self-publishing is a fantastic way to go, but you need to be clear about what you expect from the experience. What kind of book have you written? Does it have mainstream appeal? Have you written an autobiography so your family can know your history? Do you think you have the next amazon.com bestseller? Who is your target market? How many books a year do they buy? Where are you going to sell and market this book? How padded is your checkbook?

There are literally millions upon millions of books listed on amazon.com. A larger and larger percentage are self-published (31% was a number I saw recently), with varying levels of skill and talent. It is possible, with very little difficulty, expense, or computer literacy, to self-publish your life story. That’s outstanding, unless you expect to make a million dollars selling it. Expectations here are everything. Set realistic goals.

This is where reading up on self-publishing is a great idea. I’m in the middle of reading Write, Publish, Repeat, written as a team by well-experienced self-publishing authors. They are hilarious to read, first of all, but also able to share their success and failures—rather like I’m trying to do now. You need to know what you are getting into. I’ve read a bunch of books on the subject. Some are helpful, some are pie-in-the-sky.

My hopes and expectations for self-publishing were that I could get my books into reader’s hands, cover my costs in the first two years, and actually make a profit after that so I could quit my day job, so to speak. My long-term goal is to have writing be my sole income source. That may not be how seriously you are looking at diving into it, but, as I said in past weeks, I have been writing and making income from writing for years. I was ready to kick it up a notch.

However, I must admit that I’m glad I had not read the statistic that self-published middle grade level books are the absolutely hardest to sell when we started this journey. My husband would have certainly put on the brakes. I didn’t intentionally write a book for that audience. That’s how the story evolved. You have to go with your heart, but when you are setting goals it’s also good to know what you are up against. I guess. But I’m glad we didn’t.

I know it sounds like I’m contradicting myself, but that has happened a lot over the last few years. When those hopes and dreams are bubbling out of you, it’s hard to even hear the realities of the business side of things. Do your best to find out the facts, but don’t let them govern your whole experience. Just let them help make your goals attainable so you don’t end up heartbroken and frustrated a few years down the pipe.

While we have had good years so far, my dream is still a twinkle in my eye. The realities of it all have helped us to adjust those goals a few more years out, but we haven’t let them go.

Just to give you an idea, here’s my sales numbers for “Why Kimba Saved The World” for the last two years.

I’ve sold 424 paperback copies, mostly by hand/face-to-face at events.
I’ve had 46 copies borrowed through the Kindle Owner’s Library system.
I’ve had free downloads of 14,800 copies through amazon.com promotions.
I’ve given away 122 copies to reviewers, contests, and giveaways (like at Goodreads.com).
I sold many, many more copies of “Kimba” in 2014 than in 2013, which means sales are increasing. Ding! Ding!

Yay, Kimba!

If you have researched self-publishing, especially for middle grade children’s books, you’ll know that those are actually fantastic numbers. Many self-published books never sell more than 100 copies. But my sales have come at a price. “Kimba” cost around $3,000 to produce between editing, cover art, paperback formatting (which I now do myself), and ebook creation. The book has yet to break even financially. Don’t even get me started on the cost of some of that booth space for those face-to-face contacts. That will be a whole blog installment on its own. That doesn’t mean, however, that “Kimba” isn’t out there building a name for me, winning awards, and gaining a loyal fan base of readers who pick up my next book without question. That kind of book establishes you as a true writer. This is where writing a series, or at least more books, comes into play. Yes, those free downloads drive the sales of Book 2 and Book 3 in the series. More on that another week.

Sadly, I have not seen all of my goals come to fruition yet. I’ve adjusted some along the way. Yes, it will be a couple of years before I can hit up Scholastic to do a boxed set of Cats in the Mirror books. That dream is still a twinkle in my eye, but it is still a twinkle. You have to have dreams! Dreams and goals can intersect, but the goals should be more practical.

What do you really hope to gain from this self-publishing journey this year alone? In the next five years? Will you stick with it, no matter what? (I have a YES on that one in my heart, but financial reality is another thing.)

There are folks out there living off an income from self-published books, but it didn’t happen in a year. As I am doing, those folks wrote and wrote and built a reputation. Traditionally published authors have to do that as well. I know writers who give away their books all the time. Some just write because they love it, don’t ever hope to see a dime, and just want to share what they have done. Others are hoping to attract fans through those free books. Again, it’s all about your expectations.

Before you jump off the self-publishing cliff, take some time to write down exactly what you hope to gain from the experience. Will you just publish this one book? Are you clear on who it is for? Are you willing to set up booths at craft fairs, pay for advertising, accept honest (maybe bad) reviews, talk at conferences about your subject (non-fiction books require this), and step outside your comfort zone to get your book noticed?

There are many ways to go about this process of self-publishing. We’ll talk about the ways to actually create the book you can sell next time. Being clear on what you hope to gain from the process can help you decide what steps are next. Don’t care if you make a dime? Don’t spend $3,000 on creating the book. Easy-peasy. You want to make this a career? You are going to have to pay some folks along the way, buy some computer systems (like InDesign and AdobePro), and put some cash into it. I don’t regret a penny that we spent on “Kimba” because it looks fantastic and I learned so much in the process. I can do much of that work on my own now, but I would have had no clue without the help and support of the book guide I hired (thank you, Carol Hohle Communications!). More on that later too.

If you are hoping for that writing career track, spend a good chunk of time researching. Know the market for a book like yours. Make sure the title is unique. Make sure the book has something unique to offer. Find where you fit into the world of books and set your goals clearly. Be ready to adjust (I certainly have), but it help to know what road you are running down before you set off on the journey.

Next Week: Publish Your Book Like A Professional

Self-Publishing Journey: Week 1

Week 1: Introduction

Starting off 2015, I’m taking some time to review the self-publishing journey that we have been taking here at Serenity Mountain Publishing over the last three years or so. When thousands of hours and dollars are being invested in any venture, sometimes you have to stop and take stock of the situation. What worked? What didn’t? What REALLY didn’t? As my business partner (my husband, Scott) and I makes notes and regroup, I thought I’d share what we have learned and hopefully help others who are in the middle of the same journey or wondering if they should make the leap. This is not going to end up as a book. There are enough of those. You can just be a part of our mental download and evaluation sessions after the whirlwind that started in 2012 when we decided to self-publish my first middle grade book, “Why Kimba Saved The World.” It is now Book 1 in a best-selling, award-winning series, so I think we made the right call!

The Cats in the Mirror trilogy.

In case you have just stumbled on my blog, I’ll give a brief resume of what I brought into this journey. I’m not just someone who decided to write a book and throw it out into the world. I have been writing, well, for as long as I knew how to put sentences on paper. In 5^th grade, a picture book I wrote won a contest at the University of Illinois. I can still remember sitting at my school desk and writing more adventures for those characters while friends waited to read them. I journaled and wrote poems (one was even published when I was in high school) and majored in Public Relations because it was in the Journalism Department and had the most writing-related classes. I really wanted to be a teacher, so I returned to school at the graduate level and earned my certification and Master’s Degree in Education, but I continued to write freelance and published dozens of articles in newspapers, magazines, and on web sites while I was teaching. For a year I wrote a column for www.religionandspirituality.com called “Spiritually Significant Cinema” and had the opportunity to interview some major celebrities. I love doing interview pieces! I’ve won first place in regional writing contests, and my self-published books have won international honors.

What I’m saying is that I came into this self-publishing world as a professional writer with some street cred, but that doesn’t necessarily prepare you for the business side of being your own publisher. We have stumbled along, very blindly at times, and taken advice that was both excellent and terrible. Based on the statistics and averages, we have actually been successful. Our hope is that by really taking a look at what has worked for us specifically we can have an outstandingly productive 2015.

I hope that you’ll sign up for my blog (on the right side bar) and follow along. I would also love to hear from you. What questions and concerns do you have? I’m not going to be researching and sharing what other folks are saying. This is all going to be my experience in the trenches and what I have found to be true. I must say, it rarely matches up with the “expert” advice we have gotten.

In 2015, I will be self-publishing a companion book for my Cats in the Mirror series as well as having an adult book traditionally published. I’m sure dealing with those two different ways of creating a book will spark many more blog posts for next year.

So stay tuned! I’ll be posting every Monday for the next several weeks. Blogs already on the agenda are:

Write the Best Book Possible

Set Your Goals & Expectations

Produce Your Book Like A Professional

Where To Publish/CreateSpace

Online Presence & Networking

Reviews

Contests & Awards

Book Release & Scheduling

Live Events & Blog Tours

Freebies, KDP, & Discount Promotions

Book Stores/Consignments

Keep Writing/Book Series Benefits

Best Resources & Support I’ve Found

What would you like to hear about? I’d love to have you share your experiences too, but let’s wait and add specific anecdotal comments to the post on that subject so it can stay focused and others can benefit more.

However, feel free to introduce yourselves and where you are on your own self-publishing journey in the comments section this week!

Arkansas Reading Association Conference 2014

Last week was an interesting mix of writing retreat all on my own and face to face time with the public promoting my Cats in the Mirror series at the Arkansas Reading Association Conference 2014 in Little Rock, Arkansas.

We have a time share condo, so I was able to spend a week in the Hot Springs/Little Rock area for probably less than two nights at the Marriott for the conference. On Monday and Tuesday, I hunkered down and got 10,000 words added to my manuscript for “Max’s Wild Night.” Since I’m hoping to keep it at only around 24,000 words, that’s a pretty significant accomplishment! My goal is still to have a very solid rough draft going into the Christmas holidays so I can let it rest for a bit. January will be serious editing and revisions, and then it will be off to my editor in February and book cover design can get rolling. Dog lovers, Max’s book is really coming!

Wednesday through Friday, I focused on set up and sharing my books with 1,000 teachers and administrators from Arkansas at the Arkansas Reading Association Conference 2014. There were some issues with the vendor area of the conference that can hopefully be worked out for next year, but overall those attending were delightful and felt their end of the conference went really well.

Kimba and Hiro were thrilled to meet so many teachers at our booth in the exhibit hall!

Our exhibit table.

With any conference, who you have staffing the booths around you is crucial. You will be rubbing elbows for many hours — a lot of which there will be no one walking by and you will have to amuse yourselves. I was thrilled to have great folks surrounding my booth and learned a lot from them about past conferences and other events in Arkansas and Missouri. We covered for each other, and all of that camaraderie made the no-traffic hours more bearable.

Lynn Hawking from Quirkles had a wonderful conference. Two presentations and happy teachers. I’d never heard of Quirkles science units before, but the teachers who already use it just love it. You should check it out.

Dustin Rhodes from Lego Education was very popular. Who doesn’t love Legos??

Dustin gave me a Lego “story starter” set as a thank you for watching his booth for a while. Kimba was impressed that there were THREE white cats in the set. She now thinks Legos are very cool

Kim Stilwell from the National Science Teachers Association was our conference expert and got attendees to stop and sign up for her free book giveaway. I caught them on the way out of her booth.

Jennifer Blalock from the Rainbow Book Company kept us entertained with her different pricing options to lure teachers in. $5 a book or 75% off or Buy 1, Get 2 Free?

Andrew Clements was in the building signing his Charlie May Simon Honor Book “Troublemaker,” and I freely admit to having a bit of a fan girl moment when he accepted the award only 20 yards away from me. I’m also curious to check out “The Little Red Pen,” which won the Arkansas Diamond Primary Honor Book Award. If it is half as adorable as the authors, I’m sure to love it.

Overall, I’m not sure that expensive booth spaces at conferences like this are worth the investment for independent authors. Sales were decent and feedback was great, but financially covering costs is nearly impossible. Most of the attendees were more excited about the famous, national award-winning authors there — and rightly so. They’ve earned it. I can only hope to be like them when I grow up. A great many seeds were sown with teachers and administrators who may want to schedule an author visit with me. That will be the saving grace, if any actually happen. What events are worth attending may have to be two blog posts in my January series on what I’ve learned about self-publishing so far. There are no easy answers.

On the “what I’m reading” front, “A Snicker of Magic” was great from beginning to end. Highly recommend for middle grade. I also finished “I’ll Give You The Sun” by Jandy Nelson. It was superbly written. Much more appropriate for an older YA or NA audience because there is some sex, though it’s most innuendo. Anyone hoping to write for that age group should read this immediately. I’ve already requested Jandy’s first book “The Sky Is Everywhere” from my library. Right now, I am reading “Daughter of the Howling Moon,” an adult book by a local author friend, Ruth Burkett. Enjoying it so far. You had me at shape-shifting into a jaguar!

Sunday was Thanksgiving at our house to accommodate my daughter’s work schedule. I have certainly worked my own share of crazy hours over the holidays, and the dogs she cares for don’t care what day it is. They just want her love and to be fed. Thanksgiving Day here will probably be full of writing — and possibly a movie or two from the DVR.

I hope each of you is blessed to have family around you and weather that allows you to travel wherever you want this holiday weekend.

Happy Thanksgiving!

Best Selling Book!

Exciting news to share: “Vacation Hiro” is now an amazon.com best selling book! Through a BookBub advertisement of the special 99 cent price on Book 2 in the Cats in the Mirror series, almost 400 copies of “Vacation Hiro” were sold over a three day period. This bumped it up above all the other children’s cat books listed on amazon.com (including the Warrior series and Pete the Cat) and held it there for a few days.

For any other writers who may have considered placing an ad with BookBub, I highly recommend it. When I did a free promotion for “Why Kimba Saved The World” back in April, 14,000 copies were picked up. Their children’s list is one of the smaller ones, so results can be even better if you are marketing an adult book. If your goal is new readers, especially for a series of books, these ads are gold–and a bit hard to get. Make sure you request the ad exactly 30 days before you want to run it. You can’t do it sooner, but if you are even a day later the slots will be filled up. And one rejection doesn’t mean you won’t be accepted the next time. Check out their web site for advice and requirements.

I also want to take a moment to thank two bloggers for their kind reviews of “Miss Fatty Cat’s Revenge” this week. Stephanie at Cover2CoverBlog said: “As always, Dendler did a wonderful job making the cats very cat-like as well as characters in this grand story. I really like the mix of the sci-fi genre with a cast of cats–it makes for an interesting and playful plot every time.” And Erik at This Kid Reviews Books said: “This is a really well done book. I think that it is pretty cool, in the sense of space-traveling cats with technology that surpasses ours. Plus, the title made me laugh out loud. The series is good, and consistent. I like that the characters’ have just the right amount of “maturing” throughout each book. Kimba and Hiro are nice characters that you care for, and you even understand how Miss Fatty Cat feels. Ms. Dendler really helps you get into the head of the characters! She has written a good, unique book!” He has a devoted and supportive following, so I’m always grateful when he shares my books with them.

To return that type of favor on a universal level, I want to share a fantastic book that I just finished: “The Categorical Universe of Candice Phee.” I won an Advanced Reader copy of this book from Goodreads, and it was absolutely delightful and filled with literal laugh-out-loud moments. I highly recommend this for everyone, even though it is intended for a young YA audience. Teenagers will miss things that adults will find even funnier. Kind of like watching the Shrek movies with a child. Candice is quirky and troubled and sees the world in a frank and hilarious light. Here’s a more series tidbit from the book to give you an idea of the style and voice. Candice is in a fast food restaurant.

“I looked at my hamburger, which bore no resemblance to the picture over the counter. That burger was gorgeous. It was a pin-up burger. It gleamed. The lettuce had sparkles of fresh, pure water. The meat was succulent. What sat on my plate was thin, pale, and resembled something you might stand on when crossing a farmer’s field. I took a fry and thought about life’s unfairness. They promise you the world (or in this case a pin-up burger), and you end up with poop. This was profound, even if I had no idea who ‘they’ were. I wondered if profound thoughts happened often when you hit thirteen.”

Highly Recommend!

This afternoon I’m heading off to the Cat Fancier’s Show in Joplin, Missouri, to share my books. Let’s hope they like rescue mutt cats as well as pedigreed show cats. More on that, some big news, and a new member of the Cats in the Mirror family who adopted us this week in my next blog. Yes, another cat. We are pretty sure she was sent to us specifically. That’s how it works, you know.

Book Birthday For “Miss Fatty Cat’s Revenge!!”

Today is officially the publication day and Book Birthday for “Miss Fatty Cat’s Revenge!” If you follow my blog, this book is not big news for you, and if you follow me on other social media you are more than aware that this is the big day. Book releases and Book Birthdays are not subtle events!

Click on the cover to get your copy from amazon.com now!

Personalized and autographed paperback are also available here at my website, so just look for the shopping cart on the right hand column or go to the Purchase Books page.

Today is also Samantha’s (aka Miss Fatty Cat) 9th birthday. She is not sure what all the fuss is about as far as the book goes, but she’s hoping for some extra food and love today. I’m sure “Leia” will take care of that. You can celebrate with special prices on “Why Kimba Saved The World” (FREE) and “Vacation Hiro” (99 cents) too.

Kimba is not too sure about this nonsense about a book that doesn’t have her image on the cover, but I have assured her that it is still all about her and the adventures that she has at Turpentine Creek Wildlife Refuge. Convincing her that I should spend time on “Max’s Wild Night” where she will only be a side note is a different challenge altogether. Maybe we can distract her with Disney plush toys. Buzz Lightyear was waiting for me this morning on the floor outside my office, so he must have gone for a wild ride. To infinity and beyond, indeed!

I’m really grateful to the bloggers who have supported today’s book launch. I didn’t reach out to as many this time, but most that I contacted answered the call at one time or another in the process. Some have already posted reviews, and I’ve shared them. Today Chris at The Story Reading Ape share a nice interview with me and information about all three books, and Johanna Rae shared a separate interview at her blog. There are a couple of others scheduled that have not been published, so I’ll just have to share them when they come out.

Summer is busy with our guest house business, but fall is when the book tours and fun really get going. There is something nearly every weekend, and I’m so excited to get back out and share the Cats in the Mirror series face to face with new readers and talk with fans. On Sept. 20th & 21st, “Leia” and I will be in Joplin for the Cat Fancier’s show, and September 27th we will be at the Springdale Library for their annual author event. I’m sure I’ll be blogging about that cat show! I’m also participating in two blog tours for other authors this month. Stay tuned!

School, Contests, and Writing

The dust is settling on the summer around here–both for our family and the guest house we run. “Mindy” and “Slinky” are happily ensconced in their new apartment at the University of Arkansas. The horrified kitty made the 90 minute drive in the family truck with me, and she had something to say about it the whole ride there. Book 4 in the Cats in the Mirror series has been set as “Slinky Steps Out” since the beginning because I always knew this day would come. When we arrived at the apartments, cats were watching us from several nearby windows. Could they be agents? The notes are already flowing as the story starts to write itself!

Can you see the eyes expressing their righteous indignation at the whole situation?

I had hoped that being away from the other cats would bolster her courage, but she is still spending significant amounts of time under the sofa and behind the washing machine. Maybe she will get more comfortable over time and once the routine of the school year gets going in a week or so.

Mufasa reigns over “Mindy’s” domain, as he has since she was a preschooler.

“Leia” starts back to school on Monday, so the meetings and subbing work and life-of-fall will be rolling from then on. I’m already on the sub schedule for Wednesday afternoon. I have some author event or a wedding here nearly every weekend until the end of November, so “Slinky Steps Out” will have to wait for any serious writing until then. You can always see most of what I’m up to at my events & activities page.

My writing in August has focused on getting some projects ready for the annual contests for two groups in the area that I love: The Ozark Writer’s League (OWL) and the Ozark Creative Writer’s Conference (OCW). Both have September 1 deadlines, but I turned in all of my OWL materials at the meeting on Saturday. Doing some specific short stories for contests like this is a great writing exercise, but it also ends up providing me with material to submit to magazines and anthologies. A first place winning piece from the OCW contests last year (“In Sonya’s Steps”) has been expanded and sent to The Missouri Review. Getting published in that way is great for the “street-cred.” One contest category even got me to start working on adapting “The Brave, Frail, and Delicate Princess” into a middle grade book–like I’ve been meaning to do for nearly a year. I’ve developed it up to the 5,000 words for the contest, so that’s a start!

The OWL quarterly meeting yesterday was fantastic. A big bonus for me was that they brought in a children’s book writer, Christine Taylor-Butler, to talk twice, and she knew what she was talking about. It wasn’t necessarily that she said anything I didn’t know after decades of following kidlit and writing some myself, it was just nice to be talking about a topic so close to my heart. The second speaker was Heather Davis, author and blogger at Minivan Momma. If you check her blog out today, she has a new one about talking to us. Her books look super fun, and if they are half as full of humor as she is they are well worth the read. I had the opportunity for long chats with both Duke and Kimberly Pennell from Pen-L Publishing. Besides being interesting individuals and knowledgeable about the industry, they have “At the Corner of Magnetic and Main” in their pile. Fingers crossed. I also got to talk shop with Velda Brotherton and peek at her upcoming, very substantial novel, “Beyond The Moon.” I’ll have to block out a big chunk of time to read that one!

Speaking of reading, I just finished a good YA book called Cassidy Jones and the Secret Formula, by Elise Stokes. If you are looking for a clean read with just enough violence and drama to keep a tweenager happy, this is a great choice, and it is the first book in a series that looks promising. For me it was a free kindle download, and I love to grab those up to keep an eye on what’s on the market. The kindle version had some minor hard-hyphen errors (my first book versions did as well), but it’s not that big a deal. Highly Recommend.

Since any ebook involves getting my husband’s kindle away from him (which usually means he is asleep), I always have a “real” book going as well. I just finished “Wild Storm” by Richard Castle. Yes, I’m a fan of the show. I saw it on display at the Berryville Library and couldn’t resist, but it was actually a silly and fun read. There were some glaring errors to fans of the show–like adding Ryan and Javier, who he would not have met when he wrote that book–but the plot was solid and ridiculous enough to have been written by the Castle fans love. I have “Heat Wave” waiting for me on hold at the library right now. On a more realistic note, I’m also reading “The Wildwater Walking Club” by Claire Cook. Thoroughly delightful so far. You can always check out what books I have on my radar and am currently reading (and my reviews) at my Goodreads.com page.

September looms on the horizon, but I’m well prepared for my events that month. Here’s the ad I’m running in the brochure at the Cat Fancier’s Show/Event in Joplin, Missouri on the 20th-21st.

If you are in the area, come check out the show. I’ve been to dog agility events and shows before, but never one for cats. How do they possibly get them all to behave??!! “Daddy” has to stay here to keep things on task at the guest house, but “Leia” will join me. I think she’s wondering about the cat control as much as I am. I’ve been told I have to go where the cat fans are, so we shall see if they are book fans as well.

I hope each of you have a wonderful end to your summer. What do you miss the most when the leaves start changing? With so many years as a teacher, the school schedule has pretty much run every year of my life–with many more ahead.

And, unofficially, you can get “Miss Fatty Cat’s Revenge” any time you want. Sshhh. The official launch will be on her birthday, September 12, but ebook, paperback, and signed copies are already flowing freely (see the shopping cart on the right to get signed copies directly from me). Great reviews so far! Here’s one that just posted from the Styling Librarian. 5 stars. No writer can ask for more.

July Updates

July promises to be an interesting month around here. “Mindy” moves into her own apartment at the end of the month in preparation for starting her junior year at the University of Arkansas, so there is much purchasing of kitchen items at the dollar store and sorting and packing going on. Her beloved cat, Tabitha, is going with her. I always knew this day would come, so “Slinky Steps Out” will begin to write itself as we see how the most skittery cat on the planet handles life as the only cat in the building.

“Leia” is practicing to take her driving test in mid-August, and around here that means driving on hairpin turns with tourists around every bend. As often as I stomp, there is still no brake on the passenger side of the car. “This too shall pass” keeps me going. And don’t even get me started on how much laundry goes with running a guest house. My poor washer is looking forward to fall as much as me. But it gives me freedom to indulge in my self-publishing habit, so I shouldn’t complain.

I’m also enjoying docent duty at Turpentine Creek Wildlife Refuge.

Finally got my official shirt!

“Mindy,” enjoying an educational game. She loved the fur samples, though the chewed up boomer ball is always a hit.

Two bobcats were released into a brand new grass habitat the morning I was there, and the staff is busy “crashing the compound” and tearing down the old concrete cages today as I write. I can’t wait to see the transformations they have in store.

For the Cats in the Mirror books, I set up a booth at the July 4th celebration on Holiday Island and had fun meeting some new readers. Events like that are not really a hot spot for big book sales. Most people are just there to enjoy the free events. But it was a beautiful day and we are still glad we went. We weren’t able to stay through for the fireworks this time, but that’s high on our agenda for next summer.

“Miss Fatty Cat’s Revenge” is available now at amazon.com and directly from me (from the store link on the right of this page). I don’t have the matching bookmarks just yet, but they should arrive any day. Book 3 is sort of in a holding pattern while I wait for bloggers to get to the book and post their reviews. Don’t forget to post your reviews at amazon.com too! It really does make a difference. That’s why authors are always nagging you for them. I refuse to pay for reviews (and you’d be shocked to know how many reviews you read are paid for), so everything I get comes from fans or awesome bloggers who want to support indie authors. “Vacation Hiro” would love some review love! If you read it and enjoyed it, you can post one by clicking here.

My big “author thrill” recently was to have a complete stranger ask at the library if they had a copy of “At The Corner of Magnetic and Main.” She had read about it in the paper a while back and wanted a copy. Awesome! The manuscript is getting some revision/expansion action over the summer, and I’m almost done, but the traditional route to publishing just takes a really, really, really long time. It’s especially hard on those of us who self-publish and are used to just rolling when we are ready. Based on the time frames for the agent and editor who are interested in “Magnetic and Main,” it could be winter before I decide to continue pursuing that route or just call on my amazing team and publish it myself. You will be the first to know!

I also want to take a minute to give a shout out to an adorable book I read last week.

Click on cover to see it at amazon.com.

The author contacted me about doing a book swap for reviews (indies do this quite a lot), and I was excited to find that this book is full of beautiful illustrations and delightful stories. I highly recommend this for elementary school kids, though it may need to be a read aloud for the younger ones. Some of the phrasing and words are clearly British, but I think that’s half of the fun. David and his son are reading “Why Kimba Saved The World” right now, and I sure hope they are enjoying it as much as I did their stories. Here’s a link to my full review at amazon.com.

There may not be any more updates here until more events and promos and activities get rolling in August. Once I get the girls off to their respective schools and the guest house calms down a bit, then there’s more on the writing front to get excited about.

Have a wonderful July!