Category Archives: Behind The Scenes

The Book Reviews Game

Now that “Why Kimba Saved The World” is settling into the business of getting noticed and sold, I am forced to enter into a whole new world of self-promotion. Normally, whatever publishing house bought your book would take care of all of this nonsense. It would tell you where to show up for a book signing or event and make all the calls and connections for you. Self-published authors have to pay for this service or do it themselves. Paying for promotional work is very pricey (and rightly so, it’s nasty, time-consuming work). Promoting and selling a self-published book can feel like one big game, and it sort of is. Knowing how to play is the key. Thank goodness I have a degree in Public Relations.

Back in the late 80’s when I completed that degree, the game was very different. It was more about working for big corporations and writing press releases to help promote or cover up something. By the time I was in my last year, I knew I didn’t really want to do that for a living. It was just a core group of classes that I really enjoyed. Lots of English, Journalism, Creative Writing, and Technical Writing. I never worked a day as a publicist (I went back to school to earn a teaching degree), and I never thought I would. Until now.

Most afternoons when I sit down at my computer to face the challenge of how to get my book noticed and appreciated, I hear Queen singing “Play The Game” in my head. It is a very elaborate game, so I’m grateful for the generous spirits along the way who share their advice freely. I have links to them in my blog roll already, but I should give a shout out to Katie Davis and Joanna Penn. Both of them offer lots of products and seminars and blogcasts you can purchase for in-depth information, but they are also free with the freebies. If you are in the same boat as me and need to know how to play this book promotion game on your own for as little cost as possible, start with these two women. They will give you enough fodder to stay busy for many months. I have never met either of them and have no vested interest in whether or not you purchase their products. I just highly recommend them.

My current game is to get book reviews. This is VITAL if you want to play the amazon.com rank and algorithm game. No one knows exactly how it all works, and they seem to be changing the game from month to month so you must stay up to date on what they like and don’t like, but the big #1 whammy to get better rankings is reviews. They don’t even have to be fantastic reviews. It seems to be very much about quantity and who those reviews are from. My first target was the top 1,000 ranked reviewers at amazon.com. Yes, it was a lengthy process, but I made sure that anyone I was in contact with was willing to review children’s books. In the end, out of 1,000 I made contact with 28 of them. Three responded and agreed to be sent a copy and do a review. I’m not sure if that is a great percentage or not. It does not feel like a home run, but it’s something.

Now on the agenda is getting in touch with bloggers who do book reviews. Again, I’ve taken a big list from a web site, narrowed it down to potentials, and now I am going through one site at a time. Sometimes it is immediately clear that the site would be a bad fit. Books on vampires or romance novels (or worse) filling the pages are a good hint. Out of the first 30, I’ve send requests to 7. One has responded enthusiastically and already has the epub file to review. Many times you just submit an author interview format which may or may not be posted. We shall see where that all leads. It’s not an amazon review, but it’s web traffic and may lead to more later.

It’s a game. It is not for the timid or the part-timer. Self-publishing allows for wonderful opportunities for so many people to get their books out into the world. Getting them into people’s hands is a different matter altogether. So I get up every day, write my 1,000 words on “Vacation Hiro,” and then I spend a few hours playing the game of finding an audience for my first soul book baby in a vast sea of children’s books. But this game is just the opposite of “War Games” — if you don’t play, you can’t win. So onward I go.

And here’s a fun Kimba picture because everyone loves cute cat pictures.

Kimba Napping With Mickey Mouse

If you are just getting started with a children’s book promotion, I highly recommend “How To Promote Your Children’s Book,” by Katie Davis. I have not even made it through all of The Creative Penn’s free blogs and audios, but I’m sure her stuff is great too.

Writing (or Procrastinating?) the Sequel

For the month of April, all other writing work is being set aside so I can give my full attention to Book 2 in the Cats in the Mirror series, “Vacation Hiro.” This time Hiro takes the lead and gets mixed up with the alien cats in the mirror. Those rascals have found just the right way to play on her emotions and sway her to their side of things — at least for a while.

I must admit, for me personally as a writer, the first draft is the most painful and wrenching process. I have read over and over that many authors feel this way. Once I get that first draft done and start elaborating and adding on and editing, I am in heaven, but putting it all down for the first time is laborious. It doesn’t matter how detailed my notes are. I can know exactly where I want the next chapter to go, but I still have to set a timer when I sit down at the computer to make sure I stay on task for a set amount of time and get it done. An expert at this type of stalling might even say that taking the time to write this blog post is a perfect example of doing something else very important-seeming instead of writing another chapter. I am generally not a procrastinator, except about the laundry, but I can get very busy doing all kinds of work other than the next chapter with very little problem at all.

But I promise to be diligent. My husband, Scott, will keep me on track. This is his baby’s book, after all. And I have a stack of notes for Book 3 that can only be tackled once I know exactly where Book 2 will end up. So I push onward. My hope is that next spring when I hit the festivals and art fairs in town I will have both Kimba and Hiro’s books to sell. That is the joy of self-publishing. Once you have the text ready to go, the rest of the process can be completed in a couple of months. No one can put that text together but me, so I’ll get back to it. You’ll never guess who is waiting in the mirror for Hiro in the next chapter. So excited!!

But wait. Is that the dryer I hear buzzing…?

Hiro is dreaming of a book about her on the computer.

Book Trailer!

Click on the photo to watch the book trailer on YouTube.

It used to be enough to just write a great book and sell it and hope folks liked it. Times have changed! As a self-published author, not only is it up to me to make sure the book itself looks great and is well edited (and I’m grateful for the great team who helped me do that), but I’m also responsible for what seems like hundreds of social media decisions and constant updates. Twitter, Facebook, an Amazon author page, Goodreads, Google, a YouTube channel…the list could go on and on, but so far I have stopped with those. My latest adventure has been creating a “book trailer,“ which is the new must-do thing. I’m not sure if it actually helps to sell books, but especially when dealing with Kit Lit you never want to overlook a way to connect visually.

I’m very grateful that I already have a basic knowledge of how to use Windows Movie Maker and have been through many sessions of vocal and voice training (not to mention drama classes). As a family, we are quite addicted to taking pictures of our beloved Kimba, so I had many to select from. The photo I used for “Regalus” is one I found on the internet when I was writing the book. “There he is,” I thought, so it seemed right to share what he looks like in my mind’s-eye. If you imagine him even scarier, go for it. He’s not an earth cat, so he would be much more impressive than anything we have here.

Comparing what I came up with to many others out there, I think I pulled it off. Clearly, I did not pay $10,000 for a professionally created video. How many books would I have to sell to cover that cost?! But I do think it gets the message across: here’s a cute book about a cat who finds out she is more than just a house cat and has to decide what to do and how to act on this new life-changing information.

I hope you enjoy the video book trailer and will share it widely with everyone on your various social media lists. You never know who might end up watching. “Why Kimba Saved The World” is just Book 1. There is MUCH more to come.

Lesson 1: Pick Your Events Carefully

Well, for my first time out, things went pretty well. I wanted to support a local business and get “Why Kimba Saved The World” in front of as many people as possible, so I set up a table at a local fundraising event. The problem is: a children’s book of any kind was not a great fit for the event. I suspected as much from the beginning, but it still seemed worth a try. And it was free. In the larger scheme of things, the whole event was fairly disorganized and put together in haste. Those in charge where happy to admit it. Not a lot of advertising was done either. The best of intentions often come up short. It wasn’t a complete waste of time, though, because I spent many hours with some delightful women who also found themselves with not much else to do but chat with fellow vendors. I made a great contact for the local business that my husband and I run. I sold a few copies of “Kimba” to women who were thrilled to get it. But I also learned that it is okay to be selective on where I chose to spend my time. Something billed as a giant yard sale is not going to be as successful for me as I anticipate next Friday night’s circus themed activities in Basin Park will be. I mean, a bunch of kids coming to party should be a captive and interested audience. Right? I’ll let you know next weekend. If nothing else, my daughter should have a great time decorating my booth.

Kimba and My Disney Toys

Kimba and her Disney friends

I freely admit to loving stuffed animals. If you’ve read “Why Kimba Saved The World,” you know that I have quite a collection of Disney mini-plush toys, and Kimba loves them as much as I do. Back in our Houston house, she had a bed up on the shelf with them, and it was her favorite spot to sleep. She also has a little game she plays with them. Every night, when all the humans and the other three cats go to sleep (yes, Hiro, Samantha, & Tabitha have adjusted to a human sleep schedule), Kimba runs the house and plays with the stuffed animals. She jumps up on the bookshelves where they are displayed, picks her favorites for the night, and carries them around the house, singing. It actually sounds more like she is saying “Hello?”. She loves to bring them upstairs and leave them outside my bedroom door, but most recently she has been bringing them to my daughter. This is a new development. And I caught it on video. In my next book, I think I’m going to have to include this. Click on the photo, and it will take you to YouTube so you can watch her nighttime antics. Crazy cat.

Miss Fatty Cat and Slinky

I’m not sure exactly what Balto did to deserve a squishing, but Samantha is thoroughly enjoying his company today. If you have read my book, you’ll know this cat as Miss Fatty Cat. She loves to give the other cats in the house a good thawumping now and then. All of the characters in “Why Kimba Saved The World” are based on real people or animals from my life (that’s Tabitha, aka Slinky, hiding in the box). Most book characters are more fictional than real. I have several other books on their way to publication that involve fairies, a princess and a dragon, and ghosts. But when I began the Cats in the Mirror series, every character evolved from the personalities around me. Maybe it was the constant presence of one cat or another while I was writing. Sam was usually snoring loudly from under a sofa nearby. Kimba liked to sleep on the window ledge — just out of reach. With that much feline energy around me, it’s no wonder they all ended up in my book. Samantha and Tabitha will each get their own chance to shine later in the series (book three is titled “The Revenge of Miss Fatty Cat”), but for today they are just enjoying hanging out in my office…and cuddling with Balto.